PRO TIPS

We don’t recommend sending more than one per week as we don’t want to annoy the journalist and make them think of your brand negatively if you spam or send too many emails to them.

Don’t write your heading or subheading in all capitals.

Stick to the preferred press release format to keep your press release professional, neat and well structured.

Your Press Release must be written in third person.

We don’t recommend using an embargo unless you absolutely have to use one. We find that unless you are a massive brand, embargo press releases get put into the too hard basket and deleted by the media

We only usually recommend one link per press release to optimise your SEO. You can pop this into the brand name in your introduction opening.

PR is about making the journalist’s job as easy as possible. All the information they need in one handy page called a press release.

Make sure that you have permission from the spokesperson if it isn’t you and that they are happy with the quote BEFORE you use it in the press release.

We have great success. You never know when the media will call you. The media can call any time, even at night and on weekends. It is a good idea not to get your child to answer your phone once you have sent out a press release.

Reschedule your appointments and diary around any potential interviews. The media is king and you need to move your diary for them.

Your Press Release should only be one page, max one and a half pages

Timing is key. Send out a press release just before, on or during your launch or event. Don’t wait weeks or months later. The story will not be newsworthy.

You can also send out a press release if a story relating to your business becomes hot, topical or newsworthy. This is called newsjacking.

The media love research and facts. Make sure that the research or facts have been undertaken by your business to make it relevant to your business, product, service or brand.

Think of the angle or hook you are trying to get across in your press release. When sending out press releases you must have a fresh story, angle or news to tell. Don’t rehash the exact same press release out. This will not work well for your credibility.

You can reuse your boilerplate (one paragraph background paragraph) with every press release unless your company details change.

If you are interviewed on the phone, make sure you have a good signal and that you are in a quiet room. You can even use your car if you need a quiet place whilst you are out.

If you are interviewed on TV, wear plain coloured clothing. Avoid logos, patterns, spots, stripes or busy patterns. They don’t look good on TV.

If you are interviewed on zoom, make sure your phone is on silent.

If you are interviewed in a studio, look at the hosts and not at the camera.The only time you look at the camera is during a live crossover on Zoom/Skype/Facetime or if there is no host there to interview you.